Getting a new website to rank in Google Search or any other search engine for that matter can be a rather frustrating and tricky endeavor. That said, it is not impossible. Like all things else, the more you do it, the easier it gets. So, with no further ado, we present to you a few basic and simple on-page web design tips that our SEO agency London uses.

Before we begin with the tips, we would like to tell you what SEO really is and whether or not it helps with search engine results. SEO is a much-talked-about subject. It stands for Search Engine Optimization and is a powerful marketing strategy that can help increase organic traffic to your web page. When you create high-quality content for your webpage, use proper URL structures, and increase loading speed, among many other things, you are likely to achieve higher rankings as Google’s algorithm will begin to favor your website. Business owners spend several thousand dollars on SEO each year. However, SEO is simple and does not have to cost you a fortune. Listed below are a few simple yet highly effective SEO tips that you can use to boost the traffic to your website.

Use Proper H-Tags

The h1 tag is important and can be a deal-breaker if not used appropriately. There should be only one h1 tag and must not be bonded. Building an h1 tag can hurt your rankings. Instead, try to naturally place keywords in your h1 tag to boost your website’s ranking. The h1 tag must be enticing and draw the reader’s interest to the page. Unlike an H1 tag, you may use a number of h2 tags. H2 tags, when used properly, can make your web page more readable and help your website rank higher in search engines. Remember not to misuse h tags as styling elements, but use them to further nests your content as and when necessary.

Add High-Quality Images

Images, multimedia elements, and graphic design can make a world of difference to how your website looks. Consumers are drawn to good visuals, and this is why Google uses the presence of good multimedia as one of the factors to rank a website. Be sure to name your images with relevant keywords and only use high-definition images on your web page. The image size can play a significant role in SEO ranking and can also influence page speed and other factors that Google uses to rank your site. Resize very large pictures and use image optimization software to ensure that the quality of the images is not compromised.

Create Original Content

Content is King. You have heard this a zillion times! And, yes, it is true when it comes to on-page SEO. The information on your website must be direct while being in-depth and must answer any questions a reader may have. Use keywords in relative phrases and avoid duplicate content as it can hurt your website’s ranking significantly. All content must and should be original unless you are quoting a famous author or scientist!

Listed above are a few of the many on-page SEO tips that can help your website rank higher in Google. It is also important for your website to have a simple and modern design that is not too heavy on the eyes but clean and sophisticated. If you are looking for a website development company London to design your webpage for you, look no further than Larasoft! Larasoft is the best Laravel Development Company and can help you build a website that will rank high in Google and give your company the impetus it deserves. Call us today at 02071015034.