The importance of SEO has skyrocketed over the past few years as organic search traffic is increasingly challenging. However, SEO remains one of the most complicated and misunderstood marketing tools. As a result, there are many misconceptions surrounding SEO. Continuing the discussion, here’s an article that aims at demystifying the common myths around SEO and helping you get an idea of what you can realistically expect from this powerful marketing tool. Let’s get started.

1.   High Keyword Density Helps Improve Page Ranking

There’s a common misconception that the higher the keyword density, the more the likelihood of a page ranking on Google and other search engines. The fact, however, is that crowding a webpage with repetitive keywords (also known as keyword stuffing) can lead to various penalties by search engines. So, it’s advisable to include few but well-researched and optimally-placed keywords.

2.   More Backlinks Means Better Ranking

Having too many backlinks might seem like a great SEO strategy, but the fact is that the quality of backlinks matters more than the number of backlinks. Just like keyword stuffing, having too many low-quality backlinks may drag your website down and impact its trustworthiness. Also, chances are high that your site visitors might discount your website altogether when they see you provide excessive backlinks.

3.   Search Engine Optimization is a One-Time Thing

Many business owners think that SEO is a one-time job, and once it’s done, they can sit back, relax, and watch the results rolling in. However, the fact is that SEO is a continuous process, and even if your website is ranking at the top on Google or any other search engine, you need to continue with your SEO efforts to maintain the ranking.

4.   Search Engine Optimization is Very Expensive

The word expensive is a relative term, and something that might be expensive for an individual might be easily affordable for some other individual. So it’s best to compare SEO with other marketing tools such as PPC and social media marketing. And when you do that, you will realize that SEO is far less expensive than any other marketing tool. The best part is that one can choose a customized SEO package depending on their needs and budget.

5.   Content Quality Doesn’t Matter

While backlinks are a measure of a website’s domain authority, content quality is a measure of how relevant the content is for the readers/visitors. In fact, the quality of content is an important parameter used by search engine algorithms when determining the rank of a website. Still, many business owners and project managers neglect content quality and opt for low-quality content to save a few bucks. Hope you aren’t making the same mistake.

If you are looking for a reputable SEO agency London, look no further than Larasoft. Call us at 0207 1015034 to discuss your requirement or ask any questions. You can also drop us an email at hello@larasoft.io.